Ford's Drive One Campaign: PR tactics and strategies

On June 16, 1903, Henry crossway established the ford rebuff Company in Dearborn, Michigan (Wikipedia). crossing made storey and revolutionized the manufacturing industry by introducing engineered manufacturing sequences by mobile assembly lines, which was later on dubbed crosswayism (Wikipedia). The go with grew to mass produce an array of products including cars, trucks, SUVs, and tractors. It seemed that Ford had coagulate its reputation and place as a leading, car manufacturer. However, in this fast-paced, innovative world, no companionship is safe from competition. In 2007, Ford became the third-ranked automaker in U.S. sales, falling from the second-place automaker ranking for the moon-curser time in 56 classs (Wikipedia). Ironically, one year later, Ford is reaching out to their consumers, employees, dealers, and retirees with their fetch angiotensin converting enzyme campaign. The Drive One campaign is seeking to educate their audience, lurch their st ance and gain ground behavior. These objectives can be exhibited in the KAB Model: acquaintance, stance and behavior. Ford has aimed to educate their audience on their growing engineering erudition and commitment to the environment and safety.

They would like the attitudes of their consumers to reflect their new fellowship of the company and for them to believe that Ford is a responsible, reputable company that manufactures safe products for their consumers and the environment. As a result, Ford hopes for a motley in their behavior: to buy Ford products. The company date be running one 60-second and five 30-second ads on American Idol, Oprahs Big G! ive, and Extreme Makeover: Home Edition, starting this hebdomad and will run throughout the summer (Greenberg). I accommodate that Fords target audience for this campaign is women. These ar three of the most popular television shows for female audiences fail now. Furthermore, one of the primary objectives is to emphasize safety. Females are more probably to consider safety for their families over appearance. This...If you want to get a full essay, order it on our website: BestEssayCheap.com

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