Marketing on-Ground Activity Report

Introduction According to Silk A.J. (2006), marketing was defined as a adjoin that a firm creates value for the guests. The value is created to complete the customer necessitate and wants. Besides that, Am buckram and Kotler (2011) also mentioned that marketing non still about selling and telling but train in concert with the new method which is satisfying customer inevitably. To sell a product easily, they said that the marketer mustiness understand the consumer needs and develops product that provide superior customer value. On the other hand, the management guru Drucker P. said that selling and advertising are barely part of a larger mess of marketing tools that progress to to dragher to satisfy customer needs and build customer kins. In short, Amstrong and Kotler (2011) summarize that marketing is the turn of firms build a value for their customers and create a strong customer relationship for capturing value from customers in return. Marketing work out must come in trace with marketing schema and marketing mix. For much information, see appendix 1. Background of crop and Brand The brand that is elect for our fitting is maiolica Majorca. majolica Majorca is a sub-brand under masstige run along of Shiseido Company. Since 1912, Shiseido Companys sizes set about rapidly and became a exceptional partnership.

In 1927, it restructured as a corporation which is listed on capital of Japan Stock Exchange. In 1957, it started to grow internationally by manufacturing and in operation(p) sales in Southeast Asia. Majolica Majorca was founded in 2003 and let into Malaysia by Shiseido Malays ia. This masstige line is to target the youn! g generation that likes to depute on makeup. Majolica Majorca contains various types of makeup products such as mascara, lip-gloss, liquid eyeliner, weaken nail polish and others. The product that has been chosen as our assignment is a new liquid paint which is Cream de mettle that is launched in 16 November 2012. This assignment is allocated into some stages. First, students are...If you want to get a full essay, order it on our website: BestEssayCheap.com

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